WSMV was interested in re-branded their morning show as a fun way to wake up in the morning. We were tasked to capture this feeling and show the genuine personalities of our on-air talent. If you're looking for a breath of fresh air in the morning then Channel 4 News Today was to be the one show you could find it in the morning.
In the end, we made three separate thirty-second promotional spots each increasing in the technical difficulty for camera movement. For the thirdspot, we shot a fluid master, a single take, and we concieved, wrote, shot, and edit it within twenty-four hours.