We were going for a personal approach to our marketing message for this Channel 4 News investigative promo spot. The through spine for the visuals was to show how a single person can make a difference if they only pick up the phone and call the Channel 4 News tip line. To be true to the message we turned to a real tip caller as our caller in the promo.
This was the first full spot I shot on the 4K Blackmagic URSA. This is not a small camera meaning I was forced to focus on composition and lighting with very little means to effectively move the camera well. I tried my best to make the obstacle into a stylistic choice.