WSMV Sports Promotion: Touchdown Friday
WSMV, like many television stations, has a Friday Night High School football show. This is usually the one spot I can make a little different during the year. Traditionally, TV stations will take whatever game highlight footage they like from the season before and edit it into a spot with music. It feels lazy to me.
I consider the "Touchdown Friday" spot an opportunity for experimentation and pushing myself creatively. One year I shot a fluid master as a player takes the play to the huddle. Another year, I shot team members at 120fps to dramatize the game a touch. This past year, I took the opportunity to experiment with haze effects.